Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 193,719 ↑ 3.0% since 2020 |
| Median Household Income | $88,968 19% above national median |
| Median Home Value | $302,100 |
| Unemployment Rate | 4.2% |
| Median Age | 40.0 years |
| Housing Vacancy Rate | 9.0% |
| Total Land Sales (Past 12 Months) | 199 transactions |
| Active Listings | 198 properties |
| Avg Days on Market | 47 days |
Rural Land Sales (1+ Acres) (Dec 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $33,959 |
| Recent Sales | 100 transactions |
| Avg Days on Market | 45 days |
| Avg Parcel Size | 10.24 acres |
| Active Listings | 93 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Mar 2026 | 2.15 | $130,000 | $60,465 | LOT 33 Pine Preserve Ln | Milton |
| Mar 2026 | 1.16 | $65,000 | $56,034 | 0 Howard Ln | Milton |
| Mar 2026 | 66.00 | $350,000 | $5,303 | 0 D E Lovett Rd | Milton |
| Mar 2026 | 1.01 | $37,500 | $37,129 | LOT 1 Sid Hayes Rd | Jay |
| Mar 2026 | 1.00 | $37,500 | $37,500 | LOT 4 Sid Hayes Rd | Jay |
| Mar 2026 | 1.01 | $37,500 | $37,129 | LOT 2 Sid Hayes Rd | Jay |
| Mar 2026 | 13.55 | $275,000 | $20,295 | 5810 Colts Crossing Ln | Milton |
| Mar 2026 | 1.00 | $40,000 | $40,000 | LOT 1 Hall Rd | Jay |
| Mar 2026 | 1.04 | $40,000 | $38,462 | LOT 2 Hall Rd | Jay |
| Mar 2026 | 6.71 | $115,000 | $17,139 | LOT 3 Hall Rd | Jay |
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Mar 2026 | 6.23 | $80,000 | $12,841 | LOT 6 Hall Rd | Jay |
| Mar 2026 | 4.19 | $145,000 | $34,606 | 0 Serenity Springs Dr | Milton |
| Mar 2026 | 10.42 | $160,000 | $15,355 | LOT 56 Mineral Springs Rd | Jay |
| Mar 2026 | 1.82 | $31,000 | $17,033 | 0 Sunset Bayou Dr | Milton |
| Mar 2026 | 1.35 | $73,500 | $54,444 | Carl Booker Rd | Milton |
| Mar 2026 | 2.12 | $68,000 | $32,075 | 0 Bailly Rd | Milton |
| Mar 2026 | 15.00 | $119,000 | $7,933 | 17C Polktown Rd | Jay |
| Mar 2026 | 4.00 | $75,000 | $18,750 | 7A Hazel Godwin Rd | Jay |
| Feb 2026 | 1.26 | $69,000 | $54,762 | 1 Segrest Rd | Milton |
| Feb 2026 | 1.29 | $69,000 | $53,488 | 2 Segrest Rd | Milton |
| Feb 2026 | 1.30 | $69,000 | $53,077 | 4 Segrest Rd | Milton |
| Feb 2026 | 1.50 | $69,000 | $46,000 | 3 Segrest Rd | Milton |
| Feb 2026 | 1.40 | $63,000 | $45,000 | Larson Ln | Milton |
| Feb 2026 | 1.26 | $69,000 | $54,762 | 10 Segrest Rd | Milton |
| Feb 2026 | 4.00 | $70,000 | $17,500 | 4A Walling Rd | Milton |
| Feb 2026 | 9.00 | $235,000 | $26,111 | 3433 Balaton Ave | Milton |
| Feb 2026 | 4.03 | $120,000 | $29,784 | 7724 Tidwell Rd | Milton |
| Feb 2026 | 1.23 | $70,000 | $56,911 | 8 Segrest Rd | Milton |
| Feb 2026 | 1.26 | $70,000 | $55,556 | 9 Segrest Rd | Milton |
| Feb 2026 | 4.18 | $75,000 | $17,943 | LOT 49 Mineral Springs Rd | Jay |
| Feb 2026 | 21.83 | $270,000 | $12,368 | Xx22 Indian Ford Rd | Milton |
| Feb 2026 | 15.20 | $350,000 | $23,026 | 25 Ashbridge Ln | Jay |
| Feb 2026 | 22.00 | $250,000 | $11,364 | 22 Preacher Ln | Jay |
| Feb 2026 | 21.16 | $284,750 | $13,457 | 1 Highway 182 | Jay |
| Feb 2026 | 9.00 | $129,000 | $14,333 | 0 Sid Hayes Rd | Jay |
| Feb 2026 | 1.62 | $45,000 | $27,778 | LOT 10 Hall Rd | Jay |
| Feb 2026 | 5.28 | $295,000 | $55,871 | 8030 Gin Rd | Milton |
| Feb 2026 | 15.48 | $282,500 | $18,249 | 2561 Creek Chase Trl | Pace |
| Feb 2026 | 1.81 | $230,000 | $127,353 | 7956 Sleepy Bay Blvd | Navarre |
| Feb 2026 | 6.33 | $123,000 | $19,431 | LOT 27 Waylon Dr | Milton |
| Feb 2026 | 3.36 | $120,000 | $35,714 | LOT 41 Arbor Ridge Rd | Milton |
| Feb 2026 | 2.68 | $128,640 | $48,000 | 5 Martin Rd | Milton |
| Feb 2026 | 1.14 | $95,500 | $83,772 | 0 Aleff Rd | Milton |
| Feb 2026 | 2.34 | $795,000 | $339,744 | 3148 Sonya St | Pace |
| Feb 2026 | 1.23 | $65,000 | $52,846 | Bay Meadows Dr | Milton |
| Feb 2026 | 102.84 | $23,100 | $225 | 2259 Pawnee Dr | Navarre |
| Jan 2026 | 1.84 | $250,000 | $135,870 | 5214 Gulf Breeze Pkwy | Gulf Breeze |
| Jan 2026 | 2.63 | $100,000 | $38,023 | 1301 Pearson Rd | Milton |
| Jan 2026 | 320.00 | $3,734,500 | $11,670 | 6602 Baxley Rd | Milton |
| Jan 2026 | 1.58 | $74,000 | $46,836 | 8550 Noah Hurst Rd | Navarre |
| Jan 2026 | 4.14 | $100,000 | $24,155 | Xxx Black Oak Rd | Milton |
| Jan 2026 | 1.01 | $110,000 | $108,912 | 6269 Old Bagdad Hwy | Milton |
| Jan 2026 | 2.77 | $100,000 | $36,101 | 6218 Clear Creek Rd | Milton |
| Jan 2026 | 5.01 | $170,000 | $33,959 | 1421 Mineral Springs Rd | Jay |
| Jan 2026 | 1.01 | $39,900 | $39,505 | LOT 3 Sid Hayes Rd | Jay |
| Jan 2026 | 15.12 | $280,000 | $18,519 | 2597 Creek Chase Trl | Milton |
| Jan 2026 | 1.00 | $86,000 | $86,000 | Falling Brook Ct | Pace |
| Jan 2026 | 5.20 | $76,000 | $14,613 | Zzzz | Milton |
| Jan 2026 | 2.77 | $120,000 | $43,321 | 6218 Clear Creek Rd Lot 21 | Milton |
| Jan 2026 | 1.41 | $429,000 | $304,258 | 32583-8920 8920 | Milton |
| Jan 2026 | 5.20 | $76,000 | $14,615 | 6828 Tranquility Trl | Milton |
| Jan 2026 | 2.15 | $125,000 | $58,140 | 63 Naturewalk Dr N | Milton |
| Jan 2026 | 14.58 | $170,000 | $11,660 | 0 Cobbtown Rd | Jay |
| Jan 2026 | 25.82 | $280,000 | $10,844 | PARCEL 17 Mineral Springs Rd | Jay |
| Jan 2026 | 1.23 | $45,000 | $36,585 | LOT 9 Hall Rd | Jay |
| Jan 2026 | 1.48 | $47,700 | $32,165 | 6014 Clay Cir | Gulf Breeze |
| Jan 2026 | 10.89 | $275,000 | $25,253 | 0 State Highway 98 | Gulf Breeze |
| Jan 2026 | 1.04 | $62,500 | $60,096 | 6455 Hickorywood Dr | Milton |
| Jan 2026 | 1.01 | $78,000 | $77,228 | 5803 Elaine Ave | Milton |
| Jan 2026 | 2.08 | $42,500 | $20,433 | LOT 1 Will Jones Rd | Jay |
| Jan 2026 | 3.62 | $42,500 | $11,740 | LOT 6 Will Jones Rd | Jay |
| Jan 2026 | 5.00 | $90,000 | $18,000 | 0 Narrow Rd | Jay |
| Jan 2026 | 14.64 | $450,000 | $30,738 | 3106 Diamond Creek Dr | Milton |
| Jan 2026 | 3.00 | $66,000 | $22,000 | Vinson Ln | Jay |
| Jan 2026 | 2.50 | $117,000 | $46,800 | 4 Martin Rd | Milton |
| Jan 2026 | 5.00 | $100,000 | $20,000 | 2320 Pine Vista Ln | Jay |
| Jan 2026 | 15.01 | $269,000 | $17,921 | 4 Denali Rd | Jay |
| Jan 2026 | 3.02 | $74,000 | $24,503 | Z Lot Z | Milton |
| Jan 2026 | 1.02 | $86,000 | $84,646 | 0 Falling Brook Ct | Milton |
| Jan 2026 | 6.18 | $220,000 | $35,599 | 99 Turning Leaf Rd N | Milton |
| Dec 2025 | 1.01 | $364,900 | $361,292 | 8763 Daryl Dr | Milton |
| Dec 2025 | 22.76 | $369,000 | $16,213 | 9 Denali Rd | Jay |
| Dec 2025 | 4.48 | $130,000 | $29,005 | 5633 Riviera Dr | Milton |
| Dec 2025 | 1.92 | $486,800 | $253,542 | 5650 Windham Rd | Milton |
| Dec 2025 | 10.39 | $155,000 | $14,918 | LOT 55 Mineral Springs Rd | Jay |
| Dec 2025 | 8.64 | $120,000 | $13,889 | LOT 5 Bullard Rd | Milton |
| Dec 2025 | 5.00 | $155,000 | $30,982 | Gin Rd | Pace |
| Dec 2025 | 2.25 | $120,000 | $53,333 | Chumuckla Hwy | Pace |
| Dec 2025 | 26.93 | $175,000 | $6,498 | LOT 13 Hazel Godwin Rd | Jay |
| Dec 2025 | 9.00 | $65,000 | $7,222 | 1 Highway 4 | Jay |
| Dec 2025 | 9.00 | $120,000 | $13,333 | 0 Dougs Dr | Milton |
| Dec 2025 | 1.42 | $132,000 | $92,762 | 0 Cross St | Milton |
| Dec 2025 | 1.53 | $485,000 | $316,295 | 4550 Bell Ln | Pace |
| Dec 2025 | 4.81 | $160,000 | $33,264 | Redland Rd | Milton |
| Dec 2025 | 1.93 | $45,000 | $23,316 | A And B Hickory Hammock Rd | Milton |
| Dec 2025 | 10.00 | $135,000 | $13,500 | 0 Godwin Rd | Jay |
| Dec 2025 | 2.15 | $125,000 | $58,140 | 68 Naturewalk Dr N | Milton |
| Dec 2025 | 2.15 | $125,000 | $58,140 | 64 Naturewalk Dr N | Milton |
| Dec 2025 | 2.15 | $125,000 | $58,140 | 65 Naturewalk Dr N | Milton |
| Dec 2025 | 2.15 | $125,000 | $58,140 | 67 Naturewalk Dr N | Milton |
Suburban/Urban Land Sales (Under 1 Acre) (Dec 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $75,000 |
| Recent Sales | 99 transactions |
| Avg Days on Market | 49 days |
| Avg Parcel Size | 0.38 acres |
| Active Listings | 105 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Mar 2026 | 0.55 | $120,000 | 3270 Abel Ave | Pace |
| Mar 2026 | 0.46 | $60,000 | 8183 Toledo St | Navarre |
| Mar 2026 | 0.46 | $70,000 | 8302 Montalban St | Navarre |
| Mar 2026 | 0.60 | $42,000 | 3686 Diamond St | Pace |
| Mar 2026 | 0.37 | $90,000 | 6829 E Bay Blvd | Navarre |
| Mar 2026 | 0.22 | $35,000 | 0 Gable Lake Rd | Navarre |
| Mar 2026 | 0.73 | $297,000 | 6404 E Bay Blvd | Gulf Breeze |
| Feb 2026 | 0.32 | $15,000 | 0 N 30th Ave | Milton |
| Feb 2026 | 0.25 | $78,000 | 2727 Braswell St | Navarre |
| Feb 2026 | 0.43 | $85,000 | 0 30th Ave S | Milton |
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Feb 2026 | 0.29 | $145,000 | Coronado Ct | Gulf Breeze |
| Feb 2026 | 0.29 | $145,000 | 000 Coronado Ct. | Gulf Breeze |
| Feb 2026 | 0.69 | $46,725 | 5357 Forestbrook Dr | Milton |
| Feb 2026 | 0.34 | $23,362 | LOT 7 Forestbrook Dr | Milton |
| Feb 2026 | 0.34 | $23,363 | LOT 8 Forestbrook Dr | Milton |
| Feb 2026 | 0.12 | $344,900 | 3232 Grouse Rd | Milton |
| Feb 2026 | 0.40 | $132,500 | 2801 Pga Blvd | Navarre |
| Feb 2026 | 0.14 | $29,000 | 3296 Bonfire Dr | Milton |
| Feb 2026 | 0.14 | $29,000 | 3300 Bonfire Dr | Milton |
| Feb 2026 | 0.12 | $300,000 | 7636 Key West Dr | Navarre |
| Feb 2026 | 0.04 | $86,000 | 1560 Sunny Oak St | Gulf Breeze |
| Feb 2026 | 0.04 | $86,000 | 1564 Sunny Oak St | Gulf Breeze |
| Feb 2026 | 0.46 | $95,000 | 2182 Avenida De Sol | Navarre |
| Feb 2026 | 0.35 | $28,000 | Ward Basin Rd | Milton |
| Feb 2026 | 0.32 | $50,000 | 4809 Hawkins Dr | Pace |
| Feb 2026 | 0.46 | $64,000 | 0 Regency Dr | Milton |
| Feb 2026 | 0.24 | $30,000 | 5829 Peachtree St | Milton |
| Feb 2026 | 0.41 | $15,000 | 6037 Grandwood Dr | Milton |
| Feb 2026 | 0.24 | $325,000 | 1474 Arkansas St | Navarre |
| Feb 2026 | 0.33 | $141,500 | 1539 Winding Shore Dr | Gulf Breeze |
| Feb 2026 | 0.40 | $75,000 | 0 Spruce St | Gulf Breeze |
| Feb 2026 | 0.33 | $22,000 | Collinsworth Rd | Milton |
| Feb 2026 | 0.69 | $79,000 | E Bay Blvd | Gulf Breeze |
| Feb 2026 | 0.57 | $52,500 | LOT 298 W Lynn Rd | Milton |
| Feb 2026 | 0.28 | $52,500 | LOT 70 W Lynn Rd | Milton |
| Feb 2026 | 0.52 | $52,500 | LOT 80 W Lynn Rd | Milton |
| Feb 2026 | 0.52 | $52,500 | LOT 10 W Lynn Rd | Milton |
| Feb 2026 | 0.26 | $52,500 | LOT 297 W Lynn Rd | Milton |
| Feb 2026 | 0.26 | $52,500 | LOT 296 W Lynn Rd | Milton |
| Feb 2026 | 0.52 | $50,000 | 8523 Nelda Rd | Navarre |
| Feb 2026 | 0.70 | $79,000 | 6333 E Bay Blvd | Gulf Breeze |
| Feb 2026 | 0.45 | $60,000 | 6728 Donald Dr | Navarre |
| Feb 2026 | 0.46 | $562,900 | Colinas Verde Dr | Milton |
| Feb 2026 | 0.47 | $567,900 | 7315 Broadmoor St | Navarre |
| Jan 2026 | 0.24 | $230,000 | North Ave | Milton |
| Jan 2026 | 0.60 | $325,000 | 7809 Petersen Point Rd | Milton |
| Jan 2026 | 0.46 | $400,000 | 8202 Sevilla St | Navarre |
| Jan 2026 | 0.33 | $60,000 | 4807 Fairoaks Dr | Pace |
| Jan 2026 | 0.34 | $20,000 | Lots 5 & 6 Damon Dr | Milton |
| Jan 2026 | 0.11 | $282,500 | 7399 Grand Navarre Blvd | Navarre |
| Jan 2026 | 0.26 | $142,000 | 2604 San Antonio Dr | Milton |
| Jan 2026 | 0.16 | $19,000 | N Furlong Rd | Milton |
| Jan 2026 | 0.41 | $97,500 | 1913 Casa De Oro St | Navarre |
| Jan 2026 | 0.55 | $75,000 | 7181 Treasure St | Navarre |
| Jan 2026 | 0.55 | $75,000 | Tbd Cove Rd | Navarre |
| Jan 2026 | 0.74 | $33,000 | 6036 Breckenridge Dr | Milton |
| Jan 2026 | 0.46 | $250,000 | Shadowridge Ct | Gulf Breeze |
| Jan 2026 | 0.44 | $32,500 | 4016 McCutchin Dr | Jay |
| Jan 2026 | 0.23 | $180,000 | 3356 Edgewater Dr | Gulf Breeze |
| Jan 2026 | 0.72 | $80,000 | 4 B&c Bogey Ln | Milton |
| Jan 2026 | 0.36 | $40,000 | LOT 4A Bogey Ln | Milton |
| Jan 2026 | 0.32 | $62,000 | 5557 Sunkist Cir | Pace |
| Jan 2026 | 0.40 | $60,000 | 5676 Mulat Rd | Milton |
| Jan 2026 | 0.26 | $80,000 | 1689 Oak Dr | Gulf Breeze |
| Jan 2026 | 0.68 | $140,000 | 3136 Bernath Dr | Milton |
| Jan 2026 | 0.46 | $107,000 | 0 Duval St | Navarre |
| Jan 2026 | 0.39 | $22,000 | 36 Street | Milton |
| Jan 2026 | 0.28 | $41,350 | 4108A Charles Cir | Milton |
| Jan 2026 | 0.46 | $561,500 | 6546 Leisure St | Navarre |
| Jan 2026 | 0.16 | $12,900 | N 5th Ave | Milton |
| Jan 2026 | 0.28 | $99,000 | 329 Katie St | Milton |
| Jan 2026 | 0.16 | $30,000 | 2993 N 5th Ave | Milton |
| Jan 2026 | 0.22 | $58,500 | 1967 Pentagon St | Gulf Breeze |
| Jan 2026 | 0.80 | $515,000 | 3668 Highway 90 | Pace |
| Jan 2026 | 0.25 | $332,700 | Ashton Woods Cir | Milton |
| Jan 2026 | 0.46 | $484,000 | Glassport St | Navarre |
| Jan 2026 | 0.26 | $30,000 | 3713 Legend Creek Dr | Pace |
| Dec 2025 | 0.33 | $50,000 | 0 Farrel Way | Milton |
| Dec 2025 | 0.53 | $31,500 | LOT 7 Harbour Oaks Dr | Milton |
| Dec 2025 | 0.48 | $350,000 | 1413 Soundview Trl | Gulf Breeze |
| Dec 2025 | 0.27 | $140,000 | Snapdragon Dr | Navarre |
| Dec 2025 | 0.46 | $62,000 | 8148 Mercado St | Navarre |
| Dec 2025 | 0.60 | $205,000 | 7586 Old Bay Pointe Rd | Milton |
| Dec 2025 | 0.46 | $493,500 | Glassport St | Navarre |
| Dec 2025 | 0.51 | $65,000 | 1733 E Smugglers Cove Dr | Gulf Breeze |
| Dec 2025 | 0.17 | $25,000 | 5923 Byrom St | Milton |
| Dec 2025 | 0.34 | $40,000 | Hudson Bnd | Milton |
| Dec 2025 | 0.48 | $33,750 | LOT 6 Olivia Ln | Milton |
| Dec 2025 | 0.73 | $600,000 | 0 Hickory Shores Blvd | Gulf Breeze |
| Dec 2025 | 0.50 | $40,000 | 5563 Baltic Ct | Milton |
| Dec 2025 | 0.27 | $549,900 | Tallwood Ct | Gulf Breeze |
| Dec 2025 | 0.14 | $18,000 | LOT 10 Woodfin Cir | Milton |
| Dec 2025 | 0.34 | $40,000 | 0 Hudson Bnd | Milton |
| Dec 2025 | 0.50 | $538,500 | Colinas Verde Dr | Milton |
| Dec 2025 | 0.45 | $75,000 | 0 Sandstone St | Navarre |
| Dec 2025 | 0.18 | $75,000 | 0 San Miguel St | Milton |
| Dec 2025 | 0.26 | $664,900 | Fontainebleau Ct | Navarre |
| Dec 2025 | 0.31 | $319,900 | Live Oak Ln | Pace |
| Dec 2025 | 0.22 | $60,000 | 5868 Capitol Dr | Gulf Breeze |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 193,719 |
| Population (2020) | 188,000 |
| Population Growth | 3.04% |
| Median Household Income | $88,968 |
| Median Home Value | $302,100 |
| Total Housing Units | 78,275 |
| Vacant Housing Units | 7,025 |
| Housing Vacancy Rate | 9.0% |
| Median Age | 40.0 |
| Bachelor's Degree or Higher | 27,038 (14.0%) |
| Unemployment Rate (BLS) | 4.9% |
Market Overview
Santa Rosa County, Florida has a population of 193,719, which has grown 3.04% since 2020. The median household income is $88,968, above the national median of $74,580 by 19.3%. With a median home value of $302,100 and an unemployment rate of 4.9%, the local economy is moderate. The housing vacancy rate of 9.0% suggests balanced market conditions. As part of Florida, Santa Rosa County benefits from the state's growing interest in vacant land investment. Recent rural land sales show a median price of $33,612 per acre, with properties averaging 10.20 acres. There are currently 198 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Santa Rosa County, Florida?
As of the 2023 American Community Survey, Santa Rosa County has a population of 193,719. The county has grown 3.04% since the 2020 Census, indicating a growing community.
What is the median household income in Santa Rosa County?
The median household income in Santa Rosa County is $88,968, which is 19.3% above the national median of $74,580.
Is Santa Rosa County growing or shrinking?
Santa Rosa County is growing. The population has increased 3.04% since 2020.
What is the housing market like in Santa Rosa County?
The median home value in Santa Rosa County is $302,100. The housing vacancy rate is 9.0%, which suggests balanced market conditions. The unemployment rate is 4.9%, indicating a moderate local economy. Recent rural land sales (1+ acres) show a median price of $33,612 per acre. Suburban/urban lots under 1 acre have a median lot price of $75,000.
Does Reelvest buy land in Santa Rosa County, Florida?
Yes! Reelvest Properties buys vacant land throughout Florida, including Santa Rosa County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.