Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 35,727 ↓ 1.1% since 2020 |
| Median Household Income | $50,740 32% below national median |
| Median Home Value | $116,500 |
| Unemployment Rate | 8.4% |
| Median Age | 42.1 years |
| Housing Vacancy Rate | 15.6% |
| Total Land Sales (Past 12 Months) | 120 transactions |
| Active Listings | 32 properties |
| Avg Days on Market | 529 days |
Rural Land Sales (1+ Acres) (Aug 2025 – Feb 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $4,288 |
| Recent Sales | 80 transactions |
| Avg Days on Market | 537 days |
| Avg Parcel Size | 21.30 acres |
| Active Listings | 19 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Feb 2026 | 14.02 | $13,000 | $927 | Pound |
| Feb 2026 | 4.11 | $10,000 | $2,433 | Pound |
| Jan 2026 | 2.20 | $25,000 | $11,372 | Wise |
| Dec 2025 | 54.00 | $65,000 | $1,204 | Pound |
| Dec 2025 | 30.25 | $42,000 | $1,388 | Pound |
| Nov 2025 | 145.92 | $55,000 | $377 | Wise |
| Nov 2025 | 14.78 | $45,000 | $3,045 | Pound |
| Nov 2025 | 6.09 | $75,000 | $12,315 | Pound |
| Sep 2025 | 110.00 | $135,000 | $1,227 | Wise |
| Aug 2025 | 4.18 | $15,000 | $3,585 | Appalachia |
Suburban/Urban Land Sales (Under 1 Acre) (Oct 2025 – Feb 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $9,750 |
| Recent Sales | 40 transactions |
| Avg Days on Market | 513 days |
| Avg Parcel Size | 0.40 acres |
| Active Listings | 13 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Feb 2026 | 0.30 | $60,000 | Wise |
| Dec 2025 | 0.04 | $650 | Big Stone Gap |
| Dec 2025 | 0.27 | $15,000 | Wise |
| Oct 2025 | 0.33 | $28,000 | Wise |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 35,727 |
| Population (2020) | 36,130 |
| Population Growth | -1.12% |
| Median Household Income | $50,740 |
| Median Home Value | $116,500 |
| Total Housing Units | 16,659 |
| Vacant Housing Units | 2,604 |
| Housing Vacancy Rate | 15.6% |
| Median Age | 42.1 |
| Bachelor's Degree or Higher | 2,528 (7.1%) |
| Unemployment Rate (BLS) | 4.1% |
Market Overview
Wise County, Virginia has a population of 35,727, which has declined 1.12% since 2020. The median household income is $50,740, below the national median of $74,580 by 32.0%. With a median home value of $116,500 and an unemployment rate of 4.1%, the local economy is struggling. The housing vacancy rate of 15.6% suggests soft market conditions. As part of Virginia, Wise County benefits from the state's growing interest in vacant land investment. Recent rural land sales show a median price of $4,288 per acre, with properties averaging 21.30 acres. There are currently 32 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Wise County, Virginia?
As of the 2023 American Community Survey, Wise County has a population of 35,727. The county has declined 1.12% since the 2020 Census.
What is the median household income in Wise County?
The median household income in Wise County is $50,740, which is 32.0% below the national median of $74,580.
Is Wise County growing or shrinking?
Wise County is shrinking. The population has declined 1.12% since 2020.
What is the housing market like in Wise County?
The median home value in Wise County is $116,500. The housing vacancy rate is 15.6%, which suggests soft market conditions. The unemployment rate is 4.1%, indicating a struggling local economy. Recent rural land sales (1+ acres) show a median price of $4,288 per acre. Suburban/urban lots under 1 acre have a median lot price of $9,750.
Does Reelvest buy land in Wise County, Virginia?
Yes! Reelvest Properties buys vacant land throughout Virginia, including Wise County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.