Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 35,727 ↓ 1.1% since 2020 |
| Median Household Income | $50,740 32% below national median |
| Median Home Value | $116,500 |
| Unemployment Rate | 8.4% |
| Median Age | 42.1 years |
| Housing Vacancy Rate | 15.6% |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 72,359 |
| Population (2020) | 68,632 |
| Population Growth | 5.43% |
| Median Household Income | $89,897 |
| Median Home Value | $277,200 |
| Total Housing Units | 27,196 |
| Vacant Housing Units | 2,615 |
| Housing Vacancy Rate | 9.6% |
| Median Age | 40.0 |
| Bachelor's Degree or Higher | 6,900 (9.5%) |
| Unemployment Rate (BLS) | 3.3% |
Market Overview
Wise County, Texas has a population of 72,359, which has grown 5.43% since 2020. The median household income is $89,897, above the national median of $74,580 by 20.5%. With a median home value of $277,200 and an unemployment rate of 3.3%, the local economy is strong. The housing vacancy rate of 9.6% suggests balanced market conditions. Wise County remains a key area for land acquisition in Texas.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Wise County, Texas?
As of the 2023 American Community Survey, Wise County has a population of 72,359. The county has grown 5.43% since the 2020 Census, indicating a growing community.
What is the median household income in Wise County?
The median household income in Wise County is $89,897, which is 20.5% above the national median of $74,580.
Is Wise County growing or shrinking?
Wise County is growing. The population has increased 5.43% since 2020.
What is the housing market like in Wise County?
The median home value in Wise County is $277,200. The housing vacancy rate is 9.6%, which suggests balanced market conditions. The unemployment rate is 3.3%, indicating a strong local economy.
Does Reelvest buy land in Wise County, Texas?
Yes! Reelvest Properties buys vacant land throughout Texas, including Wise County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.