Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 181,368 ↑ 3.5% since 2020 |
| Median Household Income | $70,188 6% below national median |
| Median Home Value | $276,900 |
| Unemployment Rate | 3.5% |
| Median Age | 41.4 years |
| Housing Vacancy Rate | 28.3% |
| Total Land Sales (Past 12 Months) | 197 transactions |
| Active Listings | 199 properties |
| Avg Days on Market | 36 days |
Rural Land Sales (1+ Acres) (Mar 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $34,611 |
| Recent Sales | 57 transactions |
| Avg Days on Market | 33 days |
| Avg Parcel Size | 3.90 acres |
| Active Listings | 50 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Mar 2026 | 2.00 | $129,900 | $64,950 | Southport |
| Mar 2026 | 1.69 | $97,000 | $57,396 | Panama City Beach |
| Mar 2026 | 6.34 | $145,000 | $22,871 | Panama City |
| Mar 2026 | 5.00 | $40,000 | $8,000 | Fountain |
| Mar 2026 | 1.03 | $20,000 | $19,417 | Panama City |
| Mar 2026 | 1.69 | $18,000 | $10,651 | Fountain |
| Mar 2026 | 1.54 | $87,500 | $56,818 | Youngstown |
| Mar 2026 | 4.76 | $99,900 | $20,987 | Panama City |
| Mar 2026 | 5.57 | $205,000 | $36,804 | Southport |
| Mar 2026 | 5.00 | $28,500 | $5,700 | Fountain |
Suburban/Urban Land Sales (Under 1 Acre) (Mar 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $97,000 |
| Recent Sales | 140 transactions |
| Avg Days on Market | 37 days |
| Avg Parcel Size | 0.30 acres |
| Active Listings | 149 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Mar 2026 | 0.76 | $90,000 | Panama City Beach |
| Mar 2026 | 0.30 | $151,000 | Panama City Beach |
| Mar 2026 | 0.14 | $165,000 | Panama City Beach |
| Mar 2026 | 0.22 | $239,000 | Panama City Beach |
| Mar 2026 | 0.21 | $135,000 | Panama City Beach |
| Mar 2026 | 0.46 | $80,000 | Panama City |
| Mar 2026 | 0.68 | $103,000 | Panama City Beach |
| Mar 2026 | 0.14 | $43,000 | Panama City |
| Mar 2026 | 0.24 | $165,000 | Panama City Beach |
| Mar 2026 | 0.68 | $18,000 | Youngstown |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 181,368 |
| Population (2020) | 175,216 |
| Population Growth | 3.51% |
| Median Household Income | $70,188 |
| Median Home Value | $276,900 |
| Total Housing Units | 106,209 |
| Vacant Housing Units | 30,091 |
| Housing Vacancy Rate | 28.3% |
| Median Age | 41.4 |
| Bachelor's Degree or Higher | 23,148 (12.8%) |
| Unemployment Rate (BLS) | 4.8% |
Market Overview
Bay County, Florida has a population of 181,368, which has grown 3.51% since 2020. The median household income is $70,188, below the national median of $74,580 by 5.9%. With a median home value of $276,900 and an unemployment rate of 4.8%, the local economy is moderate. The housing vacancy rate of 28.3% suggests soft market conditions. As part of Florida, Bay County benefits from the state's growing interest in vacant land investment. Recent rural land sales show a median price of $34,611 per acre, with properties averaging 3.90 acres. There are currently 199 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Bay County, Florida?
As of the 2023 American Community Survey, Bay County has a population of 181,368. The county has grown 3.51% since the 2020 Census, indicating a growing community.
What is the median household income in Bay County?
The median household income in Bay County is $70,188, which is 5.9% below the national median of $74,580.
Is Bay County growing or shrinking?
Bay County is growing. The population has increased 3.51% since 2020.
What is the housing market like in Bay County?
The median home value in Bay County is $276,900. The housing vacancy rate is 28.3%, which suggests soft market conditions. The unemployment rate is 4.8%, indicating a moderate local economy. Recent rural land sales (1+ acres) show a median price of $34,611 per acre. Suburban/urban lots under 1 acre have a median lot price of $97,000.
Does Reelvest buy land in Bay County, Florida?
Yes! Reelvest Properties buys vacant land throughout Florida, including Bay County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.