Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 71,962 ↑ 4.9% since 2020 |
| Median Household Income | $71,386 4% below national median |
| Median Home Value | $240,900 |
| Unemployment Rate | 5.5% |
| Median Age | 40.9 years |
| Housing Vacancy Rate | 10.9% |
| Total Land Sales (Past 12 Months) | 185 transactions |
| Active Listings | 197 properties |
| Avg Days on Market | 82 days |
Rural Land Sales (1+ Acres) (Oct 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $12,532 |
| Recent Sales | 126 transactions |
| Avg Days on Market | 86 days |
| Avg Parcel Size | 13.21 acres |
| Active Listings | 127 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Mar 2026 | 2.94 | $110,000 | $37,415 | 0 Crestview Rd #57 & 59 | Wirtz |
| Mar 2026 | 1.88 | $154,500 | $82,181 | 625 Jamestown Rd | Rocky Mount |
| Mar 2026 | 25.73 | $89,900 | $3,494 | 0 Tharp Creek Rd | Ferrum |
| Mar 2026 | 1.33 | $18,000 | $13,534 | 11 Thompson Ridge Cir | Ferrum |
| Mar 2026 | 7.00 | $420,000 | $60,000 | 0 Franklin St | Rocky Mount |
| Mar 2026 | 1.04 | $41,600 | $40,000 | LOT 9 Bonbrook Mill Rd | Wirtz |
| Mar 2026 | 1.06 | $41,600 | $39,245 | LOT 10 Bonbrook Mill Rd | Wirtz |
| Mar 2026 | 1.15 | $41,600 | $36,174 | LOT 11 Bonbrook Mill Rd | Wirtz |
| Mar 2026 | 5.01 | $41,600 | $8,303 | LOT 12 Bonbrook Mill Rd | Wirtz |
| Mar 2026 | 5.01 | $41,600 | $8,303 | Lot 8 Bonbrook Mill Road | Wirtz |
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Feb 2026 | 12.00 | $37,600 | $3,133 | 183 Pernello Rd | Ferrum |
| Feb 2026 | 1.04 | $96,000 | $92,308 | LOT 44 Congressional Way | Union Hall |
| Feb 2026 | 3.70 | $89,900 | $24,297 | LOT 17 Vista Pkwy | Hardy |
| Feb 2026 | 5.00 | $52,500 | $10,500 | 0 Jonesmill Ln Lot C | Rocky Mount |
| Feb 2026 | 2.94 | $35,000 | $11,905 | 31 Revolution Rd Lot 31 | Wirtz |
| Feb 2026 | 1.54 | $15,000 | $9,740 | 0 Spring Chase Dr #7 | Glade Hill |
| Feb 2026 | 1.48 | $15,000 | $10,135 | 0 Spring Chase Dr #8 | Glade Hill |
| Feb 2026 | 1.48 | $25,000 | $16,892 | 0 Webster Rd | Glade Hill |
| Feb 2026 | 23.52 | $120,000 | $5,102 | 0 Daybreak Ln | Boones Mill |
| Feb 2026 | 1.28 | $30,000 | $23,419 | Boxwood Green Dr | Wirtz |
| Feb 2026 | 5.34 | $117,500 | $22,004 | 7180 Henry Rd | Henry |
| Feb 2026 | 52.86 | $240,000 | $4,540 | 475 Walker Rd | Penhook |
| Feb 2026 | 10.00 | $80,000 | $8,000 | 780 Otter Dr | Ferrum |
| Feb 2026 | 7.09 | $20,000 | $2,821 | 2319 Log Cabin Dr | Henry |
| Feb 2026 | 1.43 | $22,000 | $15,406 | Spring Chase Dr | Glade Hill |
| Jan 2026 | 1.59 | $152,500 | $95,912 | 621 Kent Rd | Wirtz |
| Jan 2026 | 1.18 | $95,000 | $80,577 | Nyle Ridge Rd | Wirtz |
| Jan 2026 | 1.00 | $15,000 | $15,000 | 9275 Sontag Rd | Rocky Mount |
| Jan 2026 | 2.34 | $95,000 | $40,598 | Lots 4 & 5 Nyle Ridge Rd | Wirtz |
| Jan 2026 | 1.16 | $47,500 | $40,948 | 5 Nyle Ridge Rd | Wirtz |
| Jan 2026 | 1.18 | $47,500 | $40,254 | 4 Nyle Ridge Rd | Wirtz |
| Jan 2026 | 1.07 | $270,000 | $251,867 | White Oak Rd | Boones Mill |
| Jan 2026 | 1.31 | $60,000 | $45,837 | Binnacle Dr | Moneta |
| Jan 2026 | 1.31 | $60,000 | $45,802 | LOT 10 Binnacle Dr | Moneta |
| Jan 2026 | 1.55 | $23,333 | $15,054 | LOT 24 Windsor Castle Dr Lot 24 | Moneta |
| Jan 2026 | 1.01 | $40,000 | $39,762 | Alpine Dr | Union Hall |
| Jan 2026 | 1.01 | $40,000 | $39,604 | LOT 5 John F Kennedy Blvd | Union Hall |
| Jan 2026 | 5.00 | $25,000 | $5,000 | Daytona Dr | Hardy |
| Jan 2026 | 12.00 | $90,000 | $7,500 | Antioch Rd | Rocky Mount |
| Jan 2026 | 2.67 | $60,000 | $22,472 | 1 & 2 Summerfield Rd | Hardy |
| Jan 2026 | 2.41 | $459,900 | $190,909 | Camellia | Moneta |
| Jan 2026 | 34.71 | $10,000 | $288 | 5740 Franklin St | Ferrum |
| Jan 2026 | 1.67 | $120,000 | $71,856 | 3344 Fairy Stone Park Rd | Ferrum |
| Jan 2026 | 88.00 | $200,000 | $2,273 | Ayers Rd | Glade Hill |
| Jan 2026 | 5.07 | $50,000 | $9,868 | Concord Cir | Rocky Mount |
| Jan 2026 | 3.67 | $86,000 | $23,421 | Camellia | Moneta |
| Jan 2026 | 2.84 | $459,900 | $161,710 | Camellia | Moneta |
| Dec 2025 | 2.50 | $1,200,000 | $480,000 | 4340 Sontag Rd | Rocky Mount |
| Dec 2025 | 1.36 | $20,000 | $14,663 | Mallard Point Rd | Wirtz |
| Dec 2025 | 1.99 | $250,000 | $125,628 | 1 S Pointe Shore Dr | Moneta |
| Dec 2025 | 1.36 | $20,000 | $14,706 | 0 Mallard Point Rd Lot 11 | Wirtz |
| Dec 2025 | 16.80 | $49,000 | $2,917 | 0 Ridgefield Ln | Ferrum |
| Dec 2025 | 1.13 | $45,000 | $39,929 | 120 Monty Rd | Boones Mill |
| Dec 2025 | 1.63 | $195,000 | $119,632 | 0 Westwind Rd | Moneta |
| Dec 2025 | 5.02 | $35,500 | $7,070 | Jenkins Dr | Hardy |
| Dec 2025 | 2.88 | $315,000 | $109,376 | Dillon Cabin Rd | Moneta |
| Dec 2025 | 21.77 | $84,500 | $3,881 | 0 Walker Rd #5 & 6 | Penhook |
| Dec 2025 | 37.87 | $70,000 | $1,848 | Snow Creek Rd | Rocky Mount |
| Dec 2025 | 19.32 | $135,000 | $6,986 | 1886 Timber Ridge Rd | Glade Hill |
| Dec 2025 | 1.19 | $5,000 | $4,195 | Kristen Forest Rd | Hardy |
| Dec 2025 | 19.23 | $135,000 | $7,020 | 217 Tobacco Rd | Glade Hill |
| Dec 2025 | 5.13 | $38,000 | $7,409 | 2975 Poteet Rd | Hardy |
| Dec 2025 | 24.78 | $59,819 | $2,414 | Callaway Rd | Callaway |
| Dec 2025 | 1.24 | $180,000 | $144,696 | Coast Guard | Moneta |
| Dec 2025 | 10.70 | $45,000 | $4,204 | Valley Rd | Hardy |
| Dec 2025 | 10.71 | $45,000 | $4,202 | 14 Valley Rd | Hardy |
| Dec 2025 | 6.00 | $55,000 | $9,167 | 905 Black Rock Rd | Rocky Mount |
| Dec 2025 | 11.44 | $70,000 | $6,119 | 15 Mountain Gap Dr | Hardy |
| Dec 2025 | 15.84 | $85,000 | $5,366 | 16 Mountain Gap Dr | Hardy |
| Dec 2025 | 1.03 | $15,000 | $14,493 | Coopers Cove Rd | Hardy |
| Dec 2025 | 11.44 | $155,000 | $13,545 | Valley Rd | Hardy |
| Dec 2025 | 5.95 | $100,000 | $16,797 | Summerbreeze Dr | Boones Mill |
| Nov 2025 | 1.39 | $15,000 | $10,776 | Spring Chase Dr | Glade Hill |
| Nov 2025 | 1.39 | $15,000 | $10,791 | 0 Spring Chase Dr #9 | Glade Hill |
| Nov 2025 | 12.35 | $100,000 | $8,097 | 0 Summerbreeze Dr | Boones Mill |
| Nov 2025 | 1.37 | $175,000 | $127,366 | Cliffs Rd | Union Hall |
| Nov 2025 | 1.48 | $15,500 | $10,438 | Spring Chase Dr | Glade Hill |
| Nov 2025 | 1.02 | $53,750 | $52,696 | 0 Highfield Rd #5 & 6 | Rocky Mount |
| Nov 2025 | 123.62 | $307,814 | $2,490 | 0 Johnson Hill Rd | Henry |
| Nov 2025 | 1.71 | $438,900 | $256,669 | Wirtz Rd | Wirtz |
| Nov 2025 | 1.03 | $43,000 | $41,748 | Bluewater Dr | Moneta |
| Nov 2025 | 5.33 | $110,000 | $20,630 | Bethany Rd | Callaway |
| Nov 2025 | 1.03 | $43,000 | $41,748 | 0 Bluewater Dr #11 | Moneta |
| Nov 2025 | 7.21 | $51,000 | $7,074 | 135 McKinley Dr Lot 19 | Henry |
| Nov 2025 | 1.49 | $15,500 | $10,403 | 0 Spring Chase Dr #22 | Glade Hill |
| Nov 2025 | 1.90 | $20,000 | $10,538 | 232 Masons Knob Rd | Boones Mill |
| Nov 2025 | 1.81 | $27,000 | $14,925 | Woods Edge Dr | Rocky Mount |
| Nov 2025 | 1.10 | $435,000 | $396,539 | Sunset Pointe Dr | Moneta |
| Nov 2025 | 1.90 | $20,000 | $10,526 | 0 Masons Knob Rd | Boones Mill |
| Nov 2025 | 52.91 | $5,000 | $95 | Coopers Mountain Rd | Martinsville |
| Nov 2025 | 28.00 | $235,000 | $8,393 | Webster Rd | Glade Hill |
| Nov 2025 | 75.00 | $8,000 | $107 | 6100 Fork Mountain Rd | Rocky Mount |
| Nov 2025 | 349.00 | $725,000 | $2,077 | 1630 Taylor Tyree Rd | Rocky Mount |
| Nov 2025 | 8.54 | $132,500 | $15,515 | 26 27th | Bent Mountain |
| Nov 2025 | 2.00 | $36,000 | $17,973 | S Main St | Rocky Mount |
| Nov 2025 | 5.64 | $57,500 | $10,197 | Taylors Rd | Boones Mill |
| Nov 2025 | 2.00 | $36,000 | $18,000 | TRACT S Main St #C | Rocky Mount |
| Nov 2025 | 1.08 | $30,000 | $27,778 | LOT 22 Windsor Castle Dr Lot 22 | Moneta |
| Nov 2025 | 1.00 | $30,000 | $30,000 | LOT 21 Windsor Castle Dr Lot 21 | Moneta |
| Nov 2025 | 1.00 | $30,000 | $30,000 | LOT 20 Windsor Castle Dr Lot 20 | Moneta |
| Nov 2025 | 5.64 | $57,500 | $10,195 | 0 Taylors Rd | Boones Mill |
| Nov 2025 | 4.88 | $30,000 | $6,146 | Bethlehem Rd | Boones Mill |
| Nov 2025 | 3.12 | $503,476 | $161,112 | Lakeland Dr | Moneta |
| Nov 2025 | 63.03 | $135,000 | $2,142 | 0 Briar Mountain Rd | Rocky Mount |
| Nov 2025 | 1.05 | $5,000 | $4,762 | Ellis Rd | Hardy |
| Nov 2025 | 60.00 | $45,000 | $750 | 45 Old Ball Park Dr | Penhook |
| Nov 2025 | 6.60 | $31,900 | $4,833 | 5 Phadettia Rd | Floyd |
| Oct 2025 | 57.54 | $5,230 | $91 | Bookertwashington Hwy | Wirtz |
| Oct 2025 | 6.38 | $124,000 | $19,436 | 22 Acres Ln | Wirtz |
| Oct 2025 | 5.47 | $34,500 | $6,308 | Laurel Run Dr | Callaway |
| Oct 2025 | 5.47 | $34,500 | $6,307 | 9 Mint Ln | Callaway |
| Oct 2025 | 5.15 | $64,500 | $12,532 | Laurel Run Dr | Callaway |
| Oct 2025 | 5.15 | $34,500 | $6,699 | 0 Laurel Run Dr Lot 17 | Callaway |
| Oct 2025 | 5.01 | $30,000 | $5,988 | 0 Sage Ln Lot 18 | Callaway |
| Oct 2025 | 38.03 | $140,000 | $3,681 | 0 Masons Knob Rd Tract B | Boones Mill |
| Oct 2025 | 17.08 | $105,000 | $6,148 | 21 A&b Standiford Rd | Union Hall |
| Oct 2025 | 12.56 | $130,000 | $10,350 | 320 Greystone Dr | Wirtz |
| Oct 2025 | 12.56 | $130,000 | $10,350 | 9 Greystone Dr | Wirtz |
| Oct 2025 | 2.04 | $48,000 | $23,564 | Kemp Ford Rd | Union Hall |
| Oct 2025 | 42.25 | $270,000 | $6,391 | S Main St | Rocky Mount |
| Oct 2025 | 1.08 | $33,000 | $30,556 | 0 Tripple Creek Rd Lot 1 | Rocky Mount |
| Oct 2025 | 6.46 | $48,000 | $7,430 | 0 Tripple Creek Rd Lot 4 | Rocky Mount |
| Oct 2025 | 5.44 | $48,000 | $8,824 | 0 Tripple Creek Rd Lot 5 | Rocky Mount |
| Oct 2025 | 1.02 | $33,000 | $32,353 | 0 Tripple Creek Rd Lot 7 | Rocky Mount |
| Oct 2025 | 1.02 | $33,000 | $32,353 | 0 Tripple Creek Rd Lot 6 | Rocky Mount |
| Oct 2025 | 2.12 | $30,000 | $14,151 | 0 Tripple Creek Rd Tract 2 | Rocky Mount |
Suburban/Urban Land Sales (Under 1 Acre) (Oct 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $53,750 |
| Recent Sales | 59 transactions |
| Avg Days on Market | 74 days |
| Avg Parcel Size | 0.62 acres |
| Active Listings | 70 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Mar 2026 | 0.42 | $30,000 | 5 Highland Lake Rd | Union Hall |
| Mar 2026 | 0.45 | $5,000 | 0 Chestnut Dr Lot 44 | Hardy |
| Feb 2026 | 0.96 | $63,000 | 0 Nyle Ridge Rd #34 | Wirtz |
| Feb 2026 | 0.50 | $650,000 | 21 Shoreline Cir | Penhook |
| Feb 2026 | 0.61 | $35,000 | 22 Rolling Rd | Moneta |
| Feb 2026 | 0.55 | $475,000 | Ivy Ln | Union Hall |
| Feb 2026 | 0.55 | $475,000 | LOT 68 Ivy Ln | Union Hall |
| Feb 2026 | 0.81 | $266,344 | Calico Rock Rd | Rocky Mount |
| Feb 2026 | 0.62 | $17,000 | Sterling Cir | Union Hall |
| Feb 2026 | 0.51 | $26,500 | 6 Greenview Dr | Rocky Mount |
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Feb 2026 | 0.40 | $10,000 | Anderson St | Rocky Mount |
| Feb 2026 | 0.62 | $17,000 | 116 Niver Dr | Union Hall |
| Feb 2026 | 0.77 | $200,000 | Augusta Way | Wirtz |
| Feb 2026 | 0.77 | $200,000 | 10 Augusta Way | Wirtz |
| Feb 2026 | 0.55 | $27,000 | Harbor Landing Dr | Moneta |
| Feb 2026 | 0.63 | $23,000 | Sterling Cir | Union Hall |
| Feb 2026 | 0.55 | $27,000 | Harbor Landing Dr Lot 125 | Moneta |
| Jan 2026 | 0.75 | $21,000 | Ridge Oak Dr SE | Callaway |
| Jan 2026 | 0.80 | $70,000 | Belvior Cir | Moneta |
| Jan 2026 | 0.99 | $23,333 | LOT 7 Belvior Cir | Moneta |
| Jan 2026 | 0.81 | $23,333 | LOT 5 Belvior Cir | Moneta |
| Jan 2026 | 0.46 | $120,000 | Watch Tower Dr | Moneta |
| Jan 2026 | 0.82 | $30,000 | Shearwater Dr | Wirtz |
| Jan 2026 | 0.96 | $28,000 | Morningwood Ln | Wirtz |
| Jan 2026 | 0.47 | $120,000 | LOT 21 Watchtower Dr | Moneta |
| Jan 2026 | 0.96 | $28,000 | 9 Morningwood Ln | Wirtz |
| Jan 2026 | 0.82 | $30,000 | LOT 38 Shearwater Dr | Wirtz |
| Jan 2026 | 0.69 | $350,000 | Veranda Bay Dr | Union Hall |
| Jan 2026 | 0.39 | $290,000 | Hammock Pointe Dr | Moneta |
| Jan 2026 | 0.39 | $290,000 | LOT 12 Hammock Pointe Dr | Moneta |
| Jan 2026 | 0.69 | $350,000 | 2 Veranda Bay Dr | Union Hall |
| Jan 2026 | 0.46 | $60,000 | Harbour Crossing Dr | Moneta |
| Jan 2026 | 0.46 | $60,000 | 30 Harbour Crossing Dr | Moneta |
| Dec 2025 | 0.47 | $500 | Windy Gap Dr | Hardy |
| Dec 2025 | 0.76 | $30,000 | Fairway Dr | Penhook |
| Dec 2025 | 0.00 | $12,000 | Chestnut Dr | Hardy |
| Dec 2025 | 0.86 | $25,000 | Wysong Mill Rd | Hardy |
| Dec 2025 | 0.87 | $488,900 | Shearwater Dr | Wirtz |
| Nov 2025 | 0.22 | $14,000 | 360 Patterson Ave | Rocky Mount |
| Nov 2025 | 0.58 | $273,400 | Augusta Way | Wirtz |
| Nov 2025 | 0.58 | $273,400 | 20 Augusta Way | Wirtz |
| Nov 2025 | 0.56 | $27,500 | Bremble Dr | Moneta |
| Nov 2025 | 0.51 | $53,750 | Highfield Rd | Rocky Mount |
| Nov 2025 | 0.43 | $75,000 | 38 Peaks View Dr | Moneta |
| Nov 2025 | 0.69 | $45,000 | 0 Southpointe Shore Dr | Moneta |
| Nov 2025 | 0.37 | $599,500 | 15 Bridgewater Grande Dr | Moneta |
| Nov 2025 | 0.62 | $26,000 | Mountain Top Dr | Rocky Mount |
| Nov 2025 | 0.63 | $26,000 | LOT 10 Mountain Top Dr | Rocky Mount |
| Nov 2025 | 0.87 | $23,000 | Patsel | Hardy |
| Nov 2025 | 0.81 | $469,400 | Blue Heron Dr | Wirtz |
| Nov 2025 | 0.38 | $10,000 | Scruggs Rd | Moneta |
| Nov 2025 | 0.84 | $425,000 | 57 Vermont Ave | Moneta |
| Nov 2025 | 0.46 | $250,000 | Indian | Henry |
| Nov 2025 | 0.55 | $275,000 | Walnut Run Dr | Hardy |
| Nov 2025 | 0.38 | $10,000 | 32 Scruggs Rd | Moneta |
| Nov 2025 | 0.55 | $275,000 | 67 Walnut Run Dr | Hardy |
| Oct 2025 | 0.84 | $425,000 | Vermont Ave | Moneta |
| Oct 2025 | 0.87 | $1,950,000 | Spinnaker Sail | Moneta |
| Oct 2025 | 0.53 | $72,000 | Bermuda Dr | Hardy |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 54,958 |
| Population (2020) | 54,477 |
| Population Growth | 0.88% |
| Median Household Income | $68,348 |
| Median Home Value | $222,800 |
| Total Housing Units | 28,344 |
| Vacant Housing Units | 5,860 |
| Housing Vacancy Rate | 20.7% |
| Median Age | 48.5 |
| Bachelor's Degree or Higher | 6,237 (11.3%) |
| Unemployment Rate (BLS) | 3.5% |
Market Overview
Franklin County, Virginia has a population of 54,958, which has grown 0.88% since 2020. The median household income is $68,348, below the national median of $74,580 by 8.4%. With a median home value of $222,800 and an unemployment rate of 3.5%, the local economy is moderate. The housing vacancy rate of 20.7% suggests soft market conditions. As part of Virginia, Franklin County benefits from the state's growing interest in vacant land investment. Recent rural land sales show a median price of $12,218 per acre, with properties averaging 13.20 acres. There are currently 197 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Franklin County, Virginia?
As of the 2023 American Community Survey, Franklin County has a population of 54,958. The county has grown 0.88% since the 2020 Census, indicating a growing community.
What is the median household income in Franklin County?
The median household income in Franklin County is $68,348, which is 8.4% below the national median of $74,580.
Is Franklin County growing or shrinking?
Franklin County is growing. The population has increased 0.88% since 2020.
What is the housing market like in Franklin County?
The median home value in Franklin County is $222,800. The housing vacancy rate is 20.7%, which suggests soft market conditions. The unemployment rate is 3.5%, indicating a moderate local economy. Recent rural land sales (1+ acres) show a median price of $12,218 per acre. Suburban/urban lots under 1 acre have a median lot price of $53,750.
Does Reelvest buy land in Franklin County, Virginia?
Yes! Reelvest Properties buys vacant land throughout Virginia, including Franklin County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.