Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 78,648 ↓ 0.2% since 2020 |
| Median Household Income | $51,381 31% below national median |
| Median Home Value | $171,800 |
| Unemployment Rate | 6.0% |
| Median Age | 40.7 years |
| Housing Vacancy Rate | 10.5% |
| Total Land Sales (Past 12 Months) | 200 transactions |
| Active Listings | 171 properties |
| Avg Days on Market | 209 days |
Rural Land Sales (1+ Acres) (Jan 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $44,000 |
| Recent Sales | 168 transactions |
| Avg Days on Market | 208 days |
| Avg Parcel Size | 13.90 acres |
| Active Listings | 132 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Mar 2026New | 2.16 | $1,975,881 | $914,760 | Lebanon |
| Mar 2026New | 20.00 | $800,000 | $40,000 | Mount Juliet |
| Feb 2026 | 63.97 | $1,500,000 | $23,448 | Lebanon |
| Feb 2026 | 10.99 | $335,000 | $30,482 | Lebanon |
| Feb 2026 | 5.40 | $475,000 | $87,963 | Lebanon |
| Feb 2026 | 1.60 | $170,000 | $106,250 | Mount Juliet |
| Feb 2026 | 36.35 | $649,900 | $17,879 | Lebanon |
| Feb 2026 | 5.00 | $941,025 | $188,205 | Mount Juliet |
| Feb 2026 | 1.50 | $154,500 | $103,000 | Lebanon |
| Jan 2026 | 5.01 | $200,000 | $39,920 | Lebanon |
Suburban/Urban Land Sales (Under 1 Acre) (Oct 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $139,500 |
| Recent Sales | 32 transactions |
| Avg Days on Market | 216 days |
| Avg Parcel Size | 0.50 acres |
| Active Listings | 39 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Mar 2026New | 0.66 | $181,500 | Mount Juliet |
| Feb 2026 | 0.44 | $180,000 | Lebanon |
| Feb 2026 | 0.51 | $50,000 | Mount Juliet |
| Feb 2026 | 0.27 | $140,000 | Mount Juliet |
| Feb 2026 | 0.37 | $17,500 | Smithville |
| Feb 2026 | 0.46 | $103,000 | Lebanon |
| Feb 2026 | 0.29 | $593,000 | Lebanon |
| Jan 2026 | 0.94 | $250,000 | Mount Juliet |
| Dec 2025 | 0.92 | $198,500 | Lebanon |
| Oct 2025 | 0.29 | $135,000 | Mount Juliet |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 153,587 |
| Population (2020) | 147,737 |
| Population Growth | 3.96% |
| Median Household Income | $94,048 |
| Median Home Value | $397,000 |
| Total Housing Units | 60,976 |
| Vacant Housing Units | 4,367 |
| Housing Vacancy Rate | 7.2% |
| Median Age | 39.9 |
| Bachelor's Degree or Higher | 26,396 (17.2%) |
| Unemployment Rate (BLS) | 2.7% |
Market Overview
Wilson County, Tennessee has a population of 153,587, which has grown 3.96% since 2020. The median household income is $94,048, above the national median of $74,580 by 26.1%. With a median home value of $397,000 and an unemployment rate of 2.7%, the local economy is strong. The housing vacancy rate of 7.2% suggests balanced market conditions. Wilson County remains a key area for land acquisition in Tennessee. Recent rural land sales show a median price of $44,000 per acre, with properties averaging 13.90 acres. There are currently 171 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Wilson County, Tennessee?
As of the 2023 American Community Survey, Wilson County has a population of 153,587. The county has grown 3.96% since the 2020 Census, indicating a growing community.
What is the median household income in Wilson County?
The median household income in Wilson County is $94,048, which is 26.1% above the national median of $74,580.
Is Wilson County growing or shrinking?
Wilson County is growing. The population has increased 3.96% since 2020.
What is the housing market like in Wilson County?
The median home value in Wilson County is $397,000. The housing vacancy rate is 7.2%, which suggests balanced market conditions. The unemployment rate is 2.7%, indicating a strong local economy. Recent rural land sales (1+ acres) show a median price of $44,000 per acre. Suburban/urban lots under 1 acre have a median lot price of $139,500.
Does Reelvest buy land in Wilson County, Tennessee?
Yes! Reelvest Properties buys vacant land throughout Tennessee, including Wilson County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.