Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 368,937 ↑ 5.1% since 2020 |
| Median Household Income | $64,623 13% below national median |
| Median Home Value | $260,500 |
| Unemployment Rate | 5.2% |
| Median Age | 48.2 years |
| Housing Vacancy Rate | 29.0% |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 368,937 |
| Population (2020) | 351,029 |
| Population Growth | 5.1% |
| Median Household Income | $64,623 |
| Median Home Value | $260,500 |
| Total Housing Units | 211,686 |
| Vacant Housing Units | 61,344 |
| Housing Vacancy Rate | 29.0% |
| Median Age | 48.2 |
| Bachelor's Degree or Higher | 47,837 (13.0%) |
| Unemployment Rate | 5.2% |
Market Overview
Horry County, South Carolina has a population of 368,937, which has grown 5.1% since 2020. The median household income is $64,623, below the national median of $74,580 by 13.4%. The housing vacancy rate of 29.0% suggests soft market conditions. The county's location in South Carolina makes it accessible for investors and developers seeking rural land.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Horry County, South Carolina?
As of the 2023 American Community Survey, Horry County has a population of 368,937. The county has grown 5.1% since the 2020 Census, indicating a growing community.
What is the median household income in Horry County?
The median household income in Horry County is $64,623, which is 13.4% below the national median of $74,580.
Is Horry County growing or shrinking?
Horry County is growing. The population has increased 5.1% since 2020.
What is the housing market like in Horry County?
The median home value in Horry County is $260,500. The housing vacancy rate is 29.0%, which suggests soft market conditions. The unemployment rate is 5.2%, reflecting the local economic conditions.
Does Reelvest buy land in Horry County, South Carolina?
Yes! Reelvest Properties buys vacant land throughout South Carolina, including Horry County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.