Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 78,648 ↓ 0.2% since 2020 |
| Median Household Income | $51,381 31% below national median |
| Median Home Value | $171,800 |
| Unemployment Rate | 6.0% |
| Median Age | 40.7 years |
| Housing Vacancy Rate | 10.5% |
| Total Land Sales (Past 12 Months) | 78 transactions |
| Active Listings | 74 properties |
| Avg Days on Market | 367 days |
Rural Land Sales (1+ Acres) (Mar 2025 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $19,215 |
| Recent Sales | 63 transactions |
| Avg Days on Market | 189 days |
| Avg Parcel Size | 21.78 acres |
| Active Listings | 39 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Mar 2026New | 45.98 | $150,000 | $3,262 | 0 Great Swamp Loop | Lucama |
| Mar 2026New | 11.44 | $750,000 | $65,559 | 6400 Southern Village Dr W | Wilson |
| Mar 2026New | 273.00 | $1,440,000 | $5,275 | 4103 U.S. 264 Alternate | Wilson |
| Feb 2026 | 1.27 | $48,000 | $37,795 | 5115 Serenity Ln Lot 45 | Elm City |
| Feb 2026 | 1.09 | $46,000 | $42,202 | 5121 Serenity Ln Lot 44 | Elm City |
| Feb 2026 | 83.48 | $800,000 | $9,583 | 9153 Saint Marys Church Road | Kenly |
| Feb 2026 | 1.55 | $650,000 | $419,355 | 6309 Crossmoor Dr | Wilson |
| Feb 2026 | 1.00 | $44,900 | $44,900 | 9631 New Sandy Hill Church Road | Middlesex |
| Feb 2026 | 24.47 | $315,100 | $12,877 | 0 Bissette Road | Middlesex |
| Feb 2026 | 1.25 | $403,000 | $322,400 | 7678 New Sandy Hill Church Road | Sims |
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Jan 2026 | 15.00 | $125,000 | $8,333 | 6234 Wiggins Mill Road | Lucama |
| Jan 2026 | 38.25 | $125,900 | $3,292 | 7138 Gardners School Rd | Stantonsburg |
| Jan 2026 | 18.25 | $240,000 | $13,151 | 0 New Sandy Hill Church Road | Bailey |
| Dec 2025 | 5.00 | $300,000 | $60,000 | 8134A Renfrow Rd | Kenly |
| Dec 2025 | 3.48 | $65,000 | $18,678 | 4344 Yank Rd Lot 1 | Wilson |
| Nov 2025 | 58.79 | $334,000 | $5,681 | 5317 Lloyd Rd | Lucama |
| Nov 2025 | 1.37 | $156,000 | $113,869 | 4527 Lake Wilson Road | Elm City |
| Nov 2025 | 1.01 | $45,000 | $44,555 | S State Highway 581 | Bailey |
| Nov 2025 | 1.40 | $260,000 | $185,983 | 200 Gold St NE | Wilson |
| Nov 2025 | 4.54 | $160,000 | $35,242 | Lot 2 Wiggins Mill Road | Lucama |
| Nov 2025 | 2.48 | $65,000 | $26,210 | 4344 Yank Rd Lot 3 | Wilson |
| Oct 2025 | 3.28 | $60,000 | $18,293 | 4344 Yank Rd Lot 2 | Wilson |
| Oct 2025 | 2.50 | $82,000 | $32,800 | 000 Eatmon Road | Bailey |
| Oct 2025 | 16.81 | $323,000 | $19,215 | Raleigh Road Pkwy W | Wilson |
| Oct 2025 | 1.00 | $52,000 | $52,000 | 8072 Springfield | Kenly |
| Oct 2025 | 8.13 | $147,000 | $18,081 | Lot Lorraine Road | Bailey |
| Oct 2025 | 72.00 | $1,750,000 | $24,306 | 6016 Us Highway 264a W | Sims |
| Oct 2025 | 4.54 | $160,000 | $35,242 | 0 Wiggins Mill Rd #2 | Lucama |
| Sep 2025 | 12.81 | $145,000 | $11,319 | 0 Weaver Road | Wilson |
| Sep 2025 | 1.12 | $88,000 | $78,571 | 9552 Batten Rd Lot 2 | Kenly |
| Sep 2025 | 3.53 | $15,000 | $4,249 | 0 Stagecoach Road | Elm City |
| Aug 2025 | 13.68 | $140,000 | $10,234 | Lot 26 Squire Court SW | Wilson |
| Aug 2025 | 4.50 | $160,000 | $35,556 | 4407 Nc 581 Highway | Sims |
| Aug 2025 | 1.00 | $170,000 | $170,000 | 4206 Upchurch Road | Elm City |
| Jul 2025 | 41.00 | $180,000 | $4,390 | 0 Good News Church Road | Elm City |
| Jul 2025 | 11.33 | $175,000 | $15,446 | 6239 Wiggins Mill Road | Lucama |
| Jul 2025 | 10.75 | $160,000 | $14,884 | 6239 Wiggins Mill Road | Lucama |
| Jul 2025 | 2.35 | $70,500 | $30,000 | 4730 Lake Wilson Rd N | Elm City |
| Jul 2025 | 12.00 | $34,500 | $2,875 | O'Neal Street & Finch St | Bailey |
| Jul 2025 | 19.72 | $330,000 | $16,734 | 6343 Lorraine Road | Bailey |
| Jul 2025 | 1.23 | $52,000 | $42,276 | 5029 Frank Price Church Road | Wilson |
| Jul 2025 | 19.72 | $330,000 | $16,734 | 6343 Lorraine Rd Lot 1-2-17.06 | Bailey |
| Jul 2025 | 2.26 | $42,000 | $18,584 | 8023 Buckhorn Landing Road | Sims |
| Jun 2025 | 191.00 | $1,500,000 | $7,853 | 4540 Tartts Mill Road | Wilson |
| Jun 2025 | 2.19 | $70,000 | $31,963 | 5226 Creech Road | Lucama |
| Jun 2025 | 8.09 | $99,900 | $12,349 | 4556 W Langley Road | Elm City |
| Jun 2025 | 29.36 | $196,712 | $6,700 | 0 Tilghman Road N | Wilson |
| Jun 2025 | 3.62 | $201,764 | $55,736 | 0 Ward Boulevard | Wilson |
| May 2025 | 1.31 | $48,000 | $36,641 | 6219 Barney Road | Elm City |
| May 2025 | 1.05 | $46,000 | $43,810 | 5118 Serenity Lane | Elm City |
| May 2025 | 12.02 | $210,600 | $17,521 | 000 Lorraine Road | Bailey |
| Apr 2025 | 26.00 | $119,000 | $4,577 | 7143 Thorne Farm Road | Elm City |
| Apr 2025 | 9.50 | $27,000 | $2,842 | 00 Webb Lake Road | Wilson |
| Apr 2025 | 75.00 | $8,000 | $107 | 7903 Stott Rd | Bailey |
| Apr 2025 | 1.32 | $45,000 | $34,091 | 5206 Carr Rd | Wilson |
| Apr 2025 | 1.30 | $45,000 | $34,615 | 5206 Carr Rd #22 | Wilson |
| Apr 2025 | 1.50 | $53,000 | $35,333 | 5923 Lloyd Rd Road | Lucama |
| Apr 2025 | 1.25 | $28,000 | $22,400 | 7956 Buckhorn Landing Road | Sims |
| Mar 2025 | 108.20 | $475,000 | $4,390 | 03 Town Creek Road | Elm City |
| Mar 2025 | 26.40 | $165,000 | $6,250 | 02 Town Creek Road | Elm City |
| Mar 2025 | 7.76 | $85,000 | $10,954 | 00 Town Creek Road | Elm City |
| Mar 2025 | 2.94 | $85,000 | $28,912 | 9060 New Sandy Hill Church Road | Middlesex |
| Mar 2025 | 2.94 | $85,000 | $28,912 | 9060 New Sandy Hill Church Rd Lot 4 | Middlesex |
Suburban/Urban Land Sales (Under 1 Acre) (Sep 2025 – Feb 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $61,000 |
| Recent Sales | 15 transactions |
| Avg Days on Market | 103 days |
| Avg Parcel Size | 0.50 acres |
| Active Listings | 35 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Feb 2026 | 0.41 | $61,000 | 3805 Trace Drive W | Wilson |
| Feb 2026 | 0.46 | $70,000 | 3610 Arrowwood Drive N | Wilson |
| Feb 2026 | 0.69 | $18,000 | 8207 Varnell Drive | Saratoga |
| Feb 2026 | 0.80 | $75,000 | 3320 Jennings Farm Drive NW | Wilson |
| Jan 2026 | 0.20 | $30,000 | 5216 Hornes Church Road | Wilson |
| Dec 2025 | 0.88 | $20,000 | Lot 13 Ridgecrest Road | Wilson |
| Nov 2025 | 0.51 | $16,000 | 104 Bobbie St | Elm City |
| Nov 2025 | 0.35 | $20,000 | 5114 Anthony Road | Wilson |
| Nov 2025 | 0.92 | $52,000 | 7439 Wiggins Mill Rd #1 | Lucama |
| Oct 2025 | 0.35 | $85,500 | 1013 Azalea Lane NW | Wilson |
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Oct 2025 | 0.35 | $85,500 | 1013 Azalea Ln NW #6 | Wilson |
| Oct 2025 | 0.43 | $65,000 | 3807 Trace Dr W | Wilson |
| Oct 2025 | 0.43 | $65,000 | 3807 Trace Dr W Lot 46 | Wilson |
| Oct 2025 | 0.35 | $79,500 | 1003 Azalea Lane NW | Wilson |
| Sep 2025 | 0.34 | $14,750 | 1101 Stantonsburg Cir SE | Wilson |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 78,648 |
| Population (2020) | 78,784 |
| Population Growth | -0.17% |
| Median Household Income | $51,381 |
| Median Home Value | $171,800 |
| Total Housing Units | 36,702 |
| Vacant Housing Units | 3,842 |
| Housing Vacancy Rate | 10.5% |
| Median Age | 40.7 |
| Bachelor's Degree or Higher | 6,660 (8.5%) |
| Unemployment Rate | 6.0% |
Market Overview
Wilson County, North Carolina has a population of 78,648, which has declined 0.17% since 2020. The median household income is $51,381, below the national median of $74,580 by 31.1%. The housing vacancy rate of 10.5% suggests balanced market conditions. The county's location in North Carolina makes it accessible for investors and developers seeking rural land. Recent rural land sales show a median price of $19,215 per acre, with properties averaging 19.80 acres. There are currently 74 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Wilson County, North Carolina?
As of the 2023 American Community Survey, Wilson County has a population of 78,648. The county has declined 0.17% since the 2020 Census.
What is the median household income in Wilson County?
The median household income in Wilson County is $51,381, which is 31.1% below the national median of $74,580.
Is Wilson County growing or shrinking?
Wilson County is shrinking. The population has declined 0.17% since 2020.
What is the housing market like in Wilson County?
The median home value in Wilson County is $171,800. The housing vacancy rate is 10.5%, which suggests balanced market conditions. The unemployment rate is 6.0%, reflecting the local economic conditions. Recent rural land sales (1+ acres) show a median price of $19,215 per acre. Suburban/urban lots under 1 acre have a median lot price of $37,000.
Does Reelvest buy land in Wilson County, North Carolina?
Yes! Reelvest Properties buys vacant land throughout North Carolina, including Wilson County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.