Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 78,648 ↓ 0.2% since 2020 |
| Median Household Income | $51,381 31% below national median |
| Median Home Value | $171,800 |
| Unemployment Rate | 6.0% |
| Median Age | 40.7 years |
| Housing Vacancy Rate | 10.5% |
| Total Land Sales (Past 12 Months) | 198 transactions |
| Active Listings | 74 properties |
| Avg Days on Market | 367 days |
Rural Land Sales (1+ Acres) (Feb 2026 – Mar 2026)
| Metric | Value |
|---|---|
| Median Price/Acre | $19,215 |
| Recent Sales | 113 transactions |
| Avg Days on Market | 355 days |
| Avg Parcel Size | 19.80 acres |
| Active Listings | 39 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Location |
|---|---|---|---|---|
| Mar 2026 | 45.98 | $150,000 | $3,262 | Lucama |
| Mar 2026 | 11.44 | $750,000 | $65,559 | Wilson |
| Mar 2026 | 273.00 | $1,440,000 | $5,275 | Wilson |
| Feb 2026 | 1.27 | $48,000 | $37,795 | Elm City |
| Feb 2026 | 1.09 | $46,000 | $42,202 | Elm City |
| Feb 2026 | 83.48 | $800,000 | $9,583 | Kenly |
| Feb 2026 | 1.55 | $650,000 | $419,355 | Wilson |
| Feb 2026 | 1.00 | $44,900 | $44,900 | Middlesex |
| Feb 2026 | 24.47 | $315,100 | $12,877 | Middlesex |
| Feb 2026 | 1.25 | $403,000 | $322,400 | Sims |
Suburban/Urban Land Sales (Under 1 Acre) (Oct 2025 – Feb 2026)
| Metric | Value |
|---|---|
| Median Lot Price | $37,000 |
| Recent Sales | 85 transactions |
| Avg Days on Market | 382 days |
| Avg Parcel Size | 0.40 acres |
| Active Listings | 35 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Location |
|---|---|---|---|
| Feb 2026 | 0.41 | $61,000 | Wilson |
| Feb 2026 | 0.46 | $70,000 | Wilson |
| Feb 2026 | 0.69 | $18,000 | Saratoga |
| Feb 2026 | 0.80 | $75,000 | Wilson |
| Jan 2026 | 0.20 | $30,000 | Wilson |
| Dec 2025 | 0.88 | $20,000 | Wilson |
| Nov 2025 | 0.51 | $16,000 | Elm City |
| Nov 2025 | 0.35 | $20,000 | Wilson |
| Nov 2025 | 0.92 | $52,000 | Lucama |
| Oct 2025 | 0.35 | $85,500 | Wilson |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 78,648 |
| Population (2020) | 78,784 |
| Population Growth | -0.17% |
| Median Household Income | $51,381 |
| Median Home Value | $171,800 |
| Total Housing Units | 36,702 |
| Vacant Housing Units | 3,842 |
| Housing Vacancy Rate | 10.5% |
| Median Age | 40.7 |
| Bachelor's Degree or Higher | 6,660 (8.5%) |
| Unemployment Rate | 6.0% |
Market Overview
Wilson County, North Carolina has a population of 78,648, which has declined 0.17% since 2020. The median household income is $51,381, below the national median of $74,580 by 31.1%. The housing vacancy rate of 10.5% suggests balanced market conditions. The county's location in North Carolina makes it accessible for investors and developers seeking rural land. Recent rural land sales show a median price of $19,215 per acre, with properties averaging 19.80 acres. There are currently 74 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Wilson County, North Carolina?
As of the 2023 American Community Survey, Wilson County has a population of 78,648. The county has declined 0.17% since the 2020 Census.
What is the median household income in Wilson County?
The median household income in Wilson County is $51,381, which is 31.1% below the national median of $74,580.
Is Wilson County growing or shrinking?
Wilson County is shrinking. The population has declined 0.17% since 2020.
What is the housing market like in Wilson County?
The median home value in Wilson County is $171,800. The housing vacancy rate is 10.5%, which suggests balanced market conditions. The unemployment rate is 6.0%, reflecting the local economic conditions. Recent rural land sales (1+ acres) show a median price of $19,215 per acre. Suburban/urban lots under 1 acre have a median lot price of $37,000.
Does Reelvest buy land in Wilson County, North Carolina?
Yes! Reelvest Properties buys vacant land throughout North Carolina, including Wilson County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.