Market Snapshot
Report generated March 2026
| Indicator | Value |
|---|---|
| Population | 9,628 ↓ 0.8% since 2020 |
| Median Household Income | $70,698 5% below national median |
| Median Home Value | $201,600 |
| Unemployment Rate | 2.6% |
| Median Age | 41.1 years |
| Housing Vacancy Rate | 6.6% |
| Total Land Sales (Past 12 Months) | 3 transactions |
| Active Listings | 27 properties |
| Avg Days on Market | 778 days |
Rural Land Sales (1+ Acres) (May 2025 – Jul 2025)
| Metric | Value |
|---|---|
| Median Price/Acre | $24,082 |
| Recent Sales | 2 transactions |
| Avg Days on Market | 267 days |
| Avg Parcel Size | 5.85 acres |
| Active Listings | 13 properties |
Recent Rural Land Sales
| Date | Acres | Price | $/Acre | Address | City |
|---|---|---|---|---|---|
| Jul 2025 | 4.90 | $118,000 | $24,082 | 632 161st St | Luverne |
| May 2025 | 6.80 | $118,500 | $17,426 | 171st St | Luverne |
Suburban/Urban Land Sales (Under 1 Acre) (Oct 2025 – Oct 2025)
| Metric | Value |
|---|---|
| Median Lot Price | $540,000 |
| Recent Sales | 1 transactions |
| Avg Days on Market | 149 days |
| Avg Parcel Size | 0.35 acres |
| Active Listings | 14 properties |
Recent Suburban/Urban Land Sales
| Date | Acres | Price | Address | City |
|---|---|---|---|---|
| Oct 2025 | 0.35 | $540,000 | 1603 Buffalo Ridge Dr | Luverne |
County Profile
| Demographic | Value |
|---|---|
| Total Population (2023) | 9,628 |
| Population (2020) | 9,704 |
| Population Growth | -0.78% |
| Median Household Income | $70,698 |
| Median Home Value | $201,600 |
| Total Housing Units | 4,236 |
| Vacant Housing Units | 280 |
| Housing Vacancy Rate | 6.6% |
| Median Age | 41.1 |
| Bachelor's Degree or Higher | 1,247 (13.0%) |
| Unemployment Rate | 2.6% |
Market Overview
Rock County, Minnesota has a population of 9,628, which has declined 0.78% since 2020. The median household income is $70,698, below the national median of $74,580 by 5.2%. The housing vacancy rate of 6.6% suggests tight market conditions. Rock County is part of Minnesota's land market, attracting both local and out-of-state buyers. Recent rural land sales show a median price of $26,546 per acre, with properties averaging 4.90 acres. There are currently 27 active land listings in the county.
Related Resources
Nearby County Reports
Frequently Asked Questions
What is the current population of Rock County, Minnesota?
As of the 2023 American Community Survey, Rock County has a population of 9,628. The county has declined 0.78% since the 2020 Census.
What is the median household income in Rock County?
The median household income in Rock County is $70,698, which is 5.2% below the national median of $74,580.
Is Rock County growing or shrinking?
Rock County is shrinking. The population has declined 0.78% since 2020.
What is the housing market like in Rock County?
The median home value in Rock County is $201,600. The housing vacancy rate is 6.6%, which suggests tight market conditions. The unemployment rate is 2.6%, reflecting the local economic conditions. Recent rural land sales (1+ acres) show a median price of $26,546 per acre. Suburban/urban lots under 1 acre have a median lot price of $10,250.
Does Reelvest buy land in Rock County, Minnesota?
Yes! Reelvest Properties buys vacant land throughout Minnesota, including Rock County. We make cash offers within 24-48 hours, close in 14-30 days, and pay all closing costs. Get your free cash offer today.
Data Sources: Market data reflects recent vacant land transactions in the county. Demographic data from U.S. Census Bureau American Community Survey (2023), Bureau of Labor Statistics (2025). Updated monthly.